About Us



From pop culture icons to viral street style, our collections are inspired by all the GEM girls around us and in our lives. Exclusively sourced in-house by our talented team, our Gem & Company brand delivers the complementary piece to every GEM girl's outfit, regardless of her location or what her personal tastes are. Your everyday piece one day to the special occasion the next, we know your styles evolve, so we have you covered no matter the event.



Throwback to 2016 and GEM was handmaking necklaces in the basement of her parent's house in Vancouver, Canada. Tune into today, and we're a leading online global jewelry brand with a cult social media following. With more and more pieces hitting the web, we have no signs of slowing down. Follow GEM on her personal journeys on Instagram @paige.sandher



We want every girl who wears Gem & Company to feel like a brighter, stronger and sparklier version of herself. When it comes to being a strong female, it's rolling with the punches and riding the waves. We're current, yet visionaries. We change and we evolve. We stay trendy.