Everyone’s a Gem

We strive to fly the flag for love, equality and acceptance, working to use our platform to spread nothing but good vibes. Our campaigns are rooted in strength and positivity with collections that pay homage to, girl power and diversity, with models and advocates who inspire us regardless of race, sexuality or size. Here’s to building each other up and never tearing others down. As long as we have each other’s back, we can achieve anything. Because let’s face it; we are stronger together and equality looks good on everyone.


BODY POSITIVITY

At GEM inclusivity is our thing and we know style has no limits. We endeavour to build a community of #gemgirls - a movement towards body positivity and all round feeling yo’self regardless of body type, shape or size. We’re strong believers in acceptance to all and develop our campaigns rooted in strength and body positivity.


RACIAL EQUALITY

We’re committed to establishing, promoting and supporting a culture of inclusivity, regardless of race or social background. Through our campaigns and brand aesthetic we seek to regularly include models and talent that represent Black, Asian and Minority Ethnic communities. It is important to us to feel we are inclusive and representative of the diversity of all our customers.

FEMALE EMPOWERMENT

We’re big on the sisterhood and aim to inspire confidence in our customers when it comes to how they present themselves to the world. We regularly team up with some of the most badass babes around the world, with campaigns made up of aspirational and powerful females that aim to inspire and influence through their effortlessly cool attitude and positivity. Who run this?

DIVERSITY WITHIN THE WORKPLACE

We’re committed to promoting a diverse workforce, giving people the equal opportunities, support and respect you’d expect from a modern and fast-paced brand, regardless of ethnic origin, gender, sexual orientation, marital status, religion, age or disability status.

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